Cookie Policy
Last modified on 20 February 2025
1. What Are Cookies
Cookies are small text files that are placed on your device (computer, tablet or phone) when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences and to provide information to website operators about how their site is being used.
Not all tracking technologies are cookies. Some tools, such as the analytics service we use for measuring site traffic, operate without placing any cookies on your device at all.
2. Our Approach to Cookies
We aim to use as few cookies as possible while still providing a functional, secure and well-maintained website. Our primary analytics tool, Plausible Analytics, is fully cookieless — it does not place any cookies on your device and does not collect personally identifiable information. All traffic data from Plausible is aggregated and anonymous.
Beyond Plausible, a small number of cookies are set by our website framework and by Hotjar, which we use to understand how visitors interact with our pages so we can improve usability. The full list of cookies our site may set is detailed in Section 3 below.
Google Search Console, which we use to monitor how our site appears in search results, operates entirely on Google's side and does not place any cookies on your device through our website.
3. Cookies We Use
The following table lists all cookies that may be set when you visit our website. We have categorised them by purpose.
| Cookie | Provider | Purpose | Category | Duration |
|---|---|---|---|---|
| cookie_consent | Magic Pro Cleaning | Stores your cookie preference so the consent banner is not shown again on subsequent visits. | Strictly necessary | 1 year |
| __next_* | Next.js | Used internally by the website framework to manage page routing, prefetching and client-side navigation. Does not contain personal data. | Strictly necessary | Session |
| _hjSessionUser_* | Hotjar | Assigns a unique ID to your browser so Hotjar can aggregate session data. No personally identifiable information is stored. | Analytics | 1 year |
| _hjSession_* | Hotjar | Tracks the current browsing session for heatmap and session recording purposes. Personally identifiable information is automatically suppressed. | Analytics | 30 minutes |
| _hjAbsoluteSessionInProgress | Hotjar | Detects the first pageview of a session to ensure accurate session counting. | Analytics | 30 minutes |
| _hjIncludedInSessionSample_* | Hotjar | Determines whether the current visitor is included in the data sampling for session recordings. | Analytics | 30 minutes |
Cookie names marked with an asterisk (*) include a unique identifier suffix that varies per site or session. The asterisk represents this variable portion.
4. Cookie Categories Explained
Strictly necessary cookies are essential for the website to function. They enable core features such as page navigation and access to secure areas. The website cannot function properly without these cookies, and they do not require your consent under UK law.
Analytics cookies help us understand how visitors use our website by collecting information about page views, session duration and user interactions. This information is used to improve the website and the experience we provide. Analytics cookies are only set with your consent.
5. Third-Party Tools in Detail
Plausible Analytics — Plausible is a lightweight, open-source analytics tool hosted in the EU. It does not use cookies, does not collect IP addresses and does not track users across websites. All data is aggregated and no individual visitor can be identified. You can read more about Plausible's approach to privacy at https://plausible.io/data-policy.
Hotjar — Hotjar provides heatmaps, scroll tracking and session recordings that help us understand how people use our website so we can improve the layout, content and usability. Hotjar automatically suppresses all personally identifiable information in recordings, including text typed into form fields. Hotjar does not track users across different websites. You can opt out of Hotjar at any time by visiting https://www.hotjar.com/policies/do-not-track/ or by enabling your browser's Do Not Track setting, which Hotjar respects.
Google Search Console — This tool provides us with data about how our site performs in Google search results, including which search queries lead visitors to our pages. It operates entirely within Google's infrastructure and does not place cookies on your device through our website.
6. How to Manage Cookies
You can control and manage cookies through your browser settings. Most browsers allow you to view which cookies are stored, delete individual or all cookies, and configure whether cookies are accepted in the future. The steps vary by browser — below are links to cookie management instructions for the most common browsers.
Google Chrome: chrome://settings/cookies · Mozilla Firefox: about:preferences#privacy · Safari: Preferences > Privacy · Microsoft Edge: edge://settings/privacy
Please note that blocking or deleting cookies may affect the functionality of certain parts of our website, particularly features that rely on strictly necessary cookies.
To opt out of Hotjar specifically, you do not need to adjust your browser cookies — you can use their opt-out page at https://www.hotjar.com/policies/do-not-track/ or enable the Do Not Track header in your browser.
7. Consent
When you first visit our website, you will be shown a cookie consent banner. Strictly necessary cookies are set regardless of your choice, as they are required for the website to function. Analytics cookies (Hotjar) are only set if you accept them.
You can change your cookie preferences at any time by clearing your cookies through your browser settings, after which the consent banner will appear again on your next visit.
8. Changes to This Policy
We may update this Cookie Policy from time to time, for example if we add or remove tools or integrations. The updated policy will be posted on this page with a revised "last modified" date. We encourage you to check this page periodically.
9. Contact Us
If you have any questions about our use of cookies or this policy, please contact us at: [email protected].
For broader questions about how we handle your personal data, please refer to our Privacy Policy.
Need any additional information?
If you have an inquiry or have any concerns about our terms and conditions, do not hesitate to contact us.
