Cleaner Cleaner vs Magic Pro Cleaning — Honest Comparison
Cleaner Cleaner is one of London's most respected family-run cleaning companies. Founded in 2008 by Vladimir and Marina, they've built their reputation through 17 years of consistent work, strong relationships with London estate agents, and a 14-day reclean guarantee that's the longest in the market. If you're deciding between them and us for your end of tenancy clean, here's an honest breakdown.
Let's be upfront: Cleaner Cleaner beats us on several things — price, guarantee length, certifications, and experience. They've been doing this for 15 years longer than us. Where we think we add something different is focus and coverage. Here's the full picture.
Cleaner Cleaner
Direct company — family-run · Est. 2008
Magic Pro Cleaning
Direct company — dedicated EOT teams · Est. 2024
Pricing — Side by Side
CleanerCleaner publishes a clear pricing table on their website — and their prices are genuinely competitive. Here's how they compare to ours. Both are fixed prices (not hourly), both include oven and appliance cleaning.
| Property | Cleaner Cleaner | Magic Pro Cleaning |
|---|---|---|
| Studio flat | From £150 | From £149 |
| 1-bed flat | From £170 | From £199 |
| 2-bed flat (1 bath) | From £210 | From £249 |
| 3-bed flat (1 bath) | From £265 | From £299 |
| 4-bed flat (1 bath) | From £310 | From £349 |
| Bedroom in flatshare | From £90 | Contact for quote |
Head-to-Head: Full Comparison
Fourteen factors compared. Click any row to see our honest take on why it matters. We've given CleanerCleaner the edge where they deserve it — and there are quite a few.
| Category | Cleaner Cleaner | Magic Pro Cleaning | Edge |
|---|---|---|---|
| Years in business | 17+ years (since 2008) | 2+ years (since 2024) | CC |
| Reclean guarantee | 14 days — the longest in London | 72 hours | CC |
| What triggers the guarantee | Landlord or agent "not satisfied" or has concerns | Formal checkout report or written agent feedback | MPC |
| Trustpilot | ⭐ 4.7 (490+ reviews) | ⭐ 4.8 (312 reviews) | Draw |
| Pricing | From £90 (room) / £150 (studio) / £210 (2-bed) | From £149 (studio) / £249 (2-bed) | CC |
| What's included in the base price | Oven, fridge, washing machine, antiviral treatment, before/after photos | Oven, fridge, all appliances, before/after photos | CC |
| Pricing transparency | Full pricing table on website | Starting prices on website | Draw |
| Coverage | London — strongest in central and inner London | All 32 London boroughs + surrounding areas | MPC |
| Industry certifications | NCCA, IICRC, TrustMark, TACCA, WoolSafe | — | CC |
| Insurance | £10 million public liability + treatment risk | Fully insured | CC |
| Service focus | EOT cleaning + carpet/upholstery specialist | End of tenancy cleaning only | Draw |
| Company structure | Family-run (Vladimir & Marina), 11-50 staff | Specialist EOT company, growing team | Draw |
| Flatshare / single room cleaning | Yes — from £90 per room | Full property cleans only | CC |
| Cancellation policy | Not publicly specified on their website | Flexible cancellation | MPC |
About Cleaner Cleaner
Cleaner Cleaner Ltd was founded in 2008 by Vladimir and Marina. The story goes that when they moved to London, they cleaned their rented flat so thoroughly before leaving that the landlord told them they should start a cleaning company. So they did.
They're registered at 124 New Bond Street, London W1S 1DX, and have between 11 and 50 employees according to their LinkedIn profile. They're a family-run operation — not a franchise, not a platform — which means the people running the business are the people accountable for the results.
Their roots are in carpet and fabric care — their NCCA, IICRC, WoolSafe, and TACCA certifications confirm formal training and accreditation in textile cleaning. They've expanded into end of tenancy, stain removal, leather sofa cleaning, mattress cleaning, and rug care. They carry £10 million in public liability insurance including treatment risk, which is one of the highest figures in London's cleaning market.
Their blog is worth reading too — they've published detailed analysis of EOT cleaning pricing trends in London, which suggests they understand the market well and invest in helping tenants make informed decisions. That's a good signal about how they approach the business.
What CleanerCleaner's Customers Actually Say
We went through their Trustpilot profile looking specifically at end of tenancy and carpet cleaning mentions. Here's what comes up again and again.
Communication praised highly
One of the most consistent themes across their reviews. Quick replies, kind staff, and Billie (who handles bookings) is mentioned by name multiple times. Several reviewers describe the communication as "perfect" — which is notable because communication is one of the most common complaints about cleaning companies generally.
Short-notice bookings handled well
Multiple reviewers mention getting booked in with only 1-2 days' notice. For end of tenancy cleaning, this is valuable — move-out dates often creep up on people and finding a company that can fit you in at short notice without a massive premium is a real plus.
Carpet and upholstery cleaning is a standout strength
This is where CleanerCleaner's certifications really show. Reviews frequently describe carpets looking "almost new" and technicians going "above and beyond" — including treating stains the customer assumed were permanent. If you need carpet cleaning alongside your EOT clean, this is clearly their sweet spot.
Named cleaners praised individually
Reviewers regularly name specific cleaners — Dany, Miroslav, Zoya, Atanas, Valentina. When customers remember and praise individuals by name, it suggests the staff genuinely care about the work. This is a good sign for consistency.
14-day guarantee gives real peace of mind
Several reviewers specifically mention the 14-day guarantee as a reason they chose CleanerCleaner. For tenants whose checkout inspection might be delayed, this extra time is genuinely useful — it removes the pressure of racing against a shorter guarantee window.
Some inconsistency in EOT cleaning quality
A small number of reviews describe jobs where basic items were missed — hair in the bathroom sink, food residue in the fridge, oven not properly wiped down. These are exactly the items that checkout inspections flag. The positive reviews far outnumber the negative ones, but the inconsistency is there.
One serious complaint about missing items
One reviewer reported expensive items going missing during a clean. This is a serious allegation. CleanerCleaner carries £10M insurance which should cover this, but the reviewer described the experience negatively. This appears to be an isolated incident, not a pattern.
Deep cleaning (non-EOT) has weaker reviews
Some of CleanerCleaner's weakest reviews are for general deep cleaning rather than end of tenancy work. One reviewer described a deep clean as "terrible" with cobwebs and dust remaining. This suggests the EOT service — which follows a specific checklist — may be more consistently delivered than their ad-hoc cleaning.
Who Should Choose Which?
Both are direct companies with fixed pricing and reclean guarantees. Here's our honest take on who each company suits best.
Choose Cleaner Cleaner if...
You need the longest guarantee possible — 14 days is unmatched in London
Budget matters — their prices are among the lowest from a reputable company
You need carpet or upholstery cleaning alongside the EOT clean (their specialist strength)
You're in a flatshare and only need a single room cleaned (from £90)
You value a family-run company with a genuine founder story
You want formally certified carpet technicians (NCCA, IICRC, WoolSafe) — especially useful if your checklist includes carpets
You prefer the highest published insurance cover in the market (£10M)
Choose Magic Pro Cleaning if...
You want a specialist team that does nothing but end of tenancy cleaning — every job, every day
You need coverage outside inner London — including outer boroughs and surrounding areas like Bromley, Havering, or towns outside the M25
You want the guarantee specifically tied to the checkout inspection report — the document that drives deposit deductions
You want a 67-point checklist designed specifically around what inventory clerks photograph
You want flexible cancellation with no hidden penalty charges
You want date-stamped photos as standard that work as evidence in deposit disputes
Disclaimer
The information on this page is based on publicly available data from CleanerCleaner's website (cleanercleaner.co.uk), their Trustpilot profile, Companies House records, LinkedIn, and other publicly accessible sources. All data was last verified on 20 March 2026. Pricing, guarantee terms, and service details may have changed since this page was last updated. We are not affiliated with Cleaner Cleaner Ltd in any way. This comparison reflects our honest assessment as a competitor in the same market.
If you represent Cleaner Cleaner and believe any information on this page is inaccurate or out of date, please contact us at [email protected] and we will update it promptly.
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